The need for more homes inspired us at Coldwell Banker to start our Homes for Dogs Project. We've been helping you find homes for over 100 years. Now we're extending our help to man's best friend. We've partnered with Adopt-a-Pet.com, which is the largest non-profit pet adoption website. We're committed to helping to find 20,000 adoptable dogs a home each year.
At Coldwell Banker Danforth, and Coldwell Banker worldwide, we're putting our time and money into this effort. Through volunteer time and our advertising campaign, we're actively finding the right people to meet and adopt dogs. To increase awareness of the effort, Coldwell Banker has focused its latest advertising campaign, which will make its television debut during The Academy Awards on February 22nd, on the feeling of arriving home and being greeted by your dog. The commercial is called “Home’s Best Friend” and it features real rescue dogs, such asMax, who was adopted in 2014 after being spotted on Adopt-a-Pet.com.
Before he was put up for adoption, Max was picked up as a stray and delivered to a “high kill” shelter in San Bernadino, CA. The shelter only keeps dogs for five days before it puts them down, and after Max had been at the shelter for four days, a worker reached out toThe Dexter Foundation, a local non-profit dog rescue and adoption agency, which quickly rescued Max and found temporary foster care for him.
“I found him on Adopt-a-Pet.com as I was looking for a dog to rescue of that sort of breed and age,” said Kelly Saffrey, Max’s current parent. “As soon as I saw his picture, I just knew he was the pet for me.”
Adopt-a-Pet.com currently has more than 15,000 shelters and rescues in its network, and it is thrilled to be partnering with Coldwell Banker.
“We share Coldwell Banker’s view that nothing turns a house into a home more quickly than the addition of a loving pet,” said Abbie Moore, executive director of Adopt-a-Pet.com. “And we are so inspired by the desire of Coldwell Banker to launch this amazing program.”
We're organizing with our Seattle area shelters and Coldwell Banker Danforth volunteers in the greater Puget Sound region for this year's Adopt A Pet weekend.